PINDrop CONCEPT

THE BRIEF
The domestic UK holiday market is saturated by largely family and park holidays without much consideration for younger travellers. The trend of holidays at home is also growing, due to Brexit and higher travel costs. This brief presents a unique opportunity to revive the staycation for a millennial audience, who stereotypically prefer travelling to culture hotspots and far off islands. Encourage the audience to explore the idea of UK travel.

RESPONSE
A concept known as Pindrop; a service for young travellers to discover unique wonders of the UK by road. Pindrop is inspired by the American road trip, and aims to excite British millennials with the freedom to make their own adventures. The brand consists of a website, campaign and social media presence, ensuring it is always interacting with the audience.


Tools:
Adobe Illustrator
Adobe Photoshop
Adobe XD
Adobe After Effects
Adobe Media Encoder